Evening Sessions #16: Corporate Responsibility

It’s a dog eat dog world.

Revenue. Profits. Shareholders. Everyone’s in it for themselves.

Or so the newspapers would have us believe.

When was the last time you questioned your motivations? When was the last time you felt you had a greater responsibility beyond your billables?

The thing is you don’t need to be a billionaire philanthropist to have a positive impact through your work. In fact, if everyone needed to be Warren Buffet or Bill Gates to have a positive impact on society then I think we would all be in dire straits.

So how do we do it? How do we integrate corporate responsibility on a daily basis? I’ll tell you how. It only takes one word.

Value.

If you’re adding value through your business processes and your client communications then you will have a net positive impact in all your dealings. Since, I believe in a multiplier effect then your good work will have a trickle down effect through your clients and how they deal with their own customers and clients.

I’m fortunate because the centrepiece of all my work, my firm’s central tenet is improving patient care. My default setting is to ensure that when I work with clients that ,even though their objectives may be your standard profits and market share, they are delivering excellent, dynamic and innovative care. Healthcare is a business, but it’s a business that has to care.

Ultimately,no matter what industry you’re in you need to recognise one thing.

People recognise value. They want to work with people who deliver value.

So deliver value!

Dr Saif Abed

CEO and Co-Founder

Abed Graham Healthcare Strategies Ltd

www.abedgraham.com

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